Can’t keep it in…

CHALLENGE: Break incontinence taboos with content that sparks open conversation, reduces stigma and empowers individuals of any age to seek solutions for overlooked issues. ​

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SOLUTION: A 6-part episode podcast on TENA’s website, featuring six prominent influencers with incontinence personal experience or specialisms who discuss 5 key areas of interest or concern (informed by social and search data). The campaign garnered 910 media coverage including FOX news, CBS & NBC, delivering strong brand visibility whilst driving significant authority, traffic to the website contributing to sales.​

Full Campaign landing page